Written Answer · 2026-01-12 · Parliament 15
Update Code of Ethics and Professional Client Care for Property Agents to Declare Use of AI-edited Images and Videos of Property Listings
An MP asked whether the property-agent code of ethics will be updated to require declaration of AI-edited listing images and videos. The government responded that existing rules require advertising materials to accurately describe the property, and recommended that agents provide disclaimers about AI use to avoid misleading consumers. The CEA is reviewing the guidance to balance consumer protection with industry innovation. The central debate is how to regulate AI use and information transparency.
Key Points
- • Calls for disclosure of AI-edited images
- • Ads must accurately describe the property
- • Reviewing guidance to balance protection and innovation
Supports updating guidance to protect consumers.
Demands explicit declaration of AI-edited content.
Push transparency rules for AI in advertising.
"agents should provide sufficient disclaimers to inform consumers of the use of artificial intelligence (AI) to alter or enhance images or videos"
Participants (2)
Original Text (English)
SPRS Hansard · Fetched: 2026-05-02
55 Mr Melvin Yong Yik Chye asked the Minister for National Development whether the Council for Estate Agencies has any plans to update the Code of Ethics and Professional Client Care to specifically require property agents to declare images and videos portrayed on property listings that have been edited by artificial intelligence.
Mr Chee Hong Tat : The Council for Estate Agencies (CEA) Code of Ethics and Professional Client Care requires property agents to ensure that all materials that advertise or promote a property accurately describe the property. In line with this, agents should provide sufficient disclaimers to inform consumers of the use of artificial intelligence (AI) to alter or enhance images or videos, to avoid misleading them.
CEA is reviewing its regulatory guidelines to provide clarity to the real estate agency industry on the use of AI in property advertisements. This review aims to balance consumer protection with support for industry innovation and development.