书面答复 · 2026-01-12 · 第 15 届国会
物业代理AI编辑图像声明
Update Code of Ethics and Professional Client Care for Property Agents to Declare Use of AI-edited Images and Videos of Property Listings
议员质询是否更新物业代理伦理守则，要求声明AI编辑的房源图像视频。政府回应现有守则要求广告材料准确描述物业，建议提供AI使用免责声明，避免误导消费者。CEA正审查相关指引，旨在平衡消费者保护与行业创新发展，核心争议在于如何规范AI技术应用与信息透明。
关键要点
- • 要求声明AI编辑图像
- • 广告材料须准确描述
- • 审查指引平衡保护创新
支持更新指引保障消费者
要求明确声明AI编辑内容
推动AI广告透明规范
"agents should provide sufficient disclaimers to inform consumers of the use of artificial intelligence (AI) to alter or enhance images or videos"
参与人员（2）
完整译文（中文）
Hansard 英文原文译文 · 翻译日期：2026-05-02
55 殷业财议员询问国家发展部长，房地产代理管理局是否有计划更新《道德守则与专业客户关怀》，特别要求房地产代理在房产列表中声明由人工智能编辑的图片和视频。
齐鸿达先生：房地产代理管理局（CEA）的《道德守则与专业客户关怀》要求房地产代理确保所有用于广告或推广房产的材料准确描述该房产。基于此，代理应提供足够的免责声明，告知消费者使用人工智能（AI）对图片或视频进行修改或增强，以避免误导消费者。
房地产代理管理局正在审查其监管指南，以为房地产代理行业在房产广告中使用人工智能提供明确指引。此次审查旨在平衡消费者保护与支持行业创新和发展。
英文原文
SPRS Hansard 原始记录 · 抓取日期：2026-05-02
55 Mr Melvin Yong Yik Chye asked the Minister for National Development whether the Council for Estate Agencies has any plans to update the Code of Ethics and Professional Client Care to specifically require property agents to declare images and videos portrayed on property listings that have been edited by artificial intelligence.
Mr Chee Hong Tat : The Council for Estate Agencies (CEA) Code of Ethics and Professional Client Care requires property agents to ensure that all materials that advertise or promote a property accurately describe the property. In line with this, agents should provide sufficient disclaimers to inform consumers of the use of artificial intelligence (AI) to alter or enhance images or videos, to avoid misleading them.
CEA is reviewing its regulatory guidelines to provide clarity to the real estate agency industry on the use of AI in property advertisements. This review aims to balance consumer protection with support for industry innovation and development.