MDDI 演講稿 · 2025-10-07
高階政務部長陳杰豪在2025年中小企業數字化日的開幕致辭
要點
- • 新加坡中小企業數碼化計劃自2017年啟動以來，已從28個方案類別擴充套件至64個類別逾300項預批方案，其中30%已具備人工智慧功能。
- • 新加坡中小企業人工智慧使用率在2023至2024年間增逾兩倍，升至約15%，增長主要來自採用ChatGPT、Gemini及Copilot等工具的微型和小型企業。
- • 2024年，採用人工智慧方案的中小企業平均節省成本達52%，個別企業如永康中醫報告銷售額提升20%。
- • IMDA升級CTO即服務平臺，推出「數碼顧問」功能，僅需3步即可將數碼方案與業務痛點精準匹配。
- • 新電信（Singtel）加入數碼企業藍圖合作伙伴行列，為1.4萬家中小企業提供12個月免費移動安全保護、為3.5萬家中小企業提供12個月免費寬頻安全服務，註冊將於2025年11月1日開放。
- • 新加坡中華總商會（SCCCI）加入數碼企業藍圖合作伙伴行列，依託其5000名會員及160個商業團體網路推出中小企業人工智慧體驗計劃，註冊將於2026年1月開放。
完整譯文（繁體中文）
MDDI 英文原文譯文 · 翻譯日期: 2026-06-21
尊貴的來賓們
中小企業界代表
業界夥伴們
很高興今天能與大家共同出席首屆中小企業數碼化日（SMEs Go Digital Day）。
數碼化是新加坡經濟的重要組成部分，目前佔整體GDP的18.6%，規模達1280億元。我們很早便認識到，善用科技能夠惠及企業和員工。
為此，我們於2017年推出了中小企業數碼化計劃（SMEs Go Digital），支援中小企業（SMEs）踏上數碼轉型之旅。該計劃最初涵蓋28個解決方案類別，如今已擴充套件至64個類別、逾300項預先核准解決方案，其中30%的解決方案已具備AI功能。
我們的中小企業對數碼化並不陌生。多年來，我們取得了良好進展，尤其是去年5月《數碼企業藍圖》（Digital Enterprise Blueprint）推出以來。新加坡95%的中小企業已採用至少一項數碼解決方案。
然而，我們不能止步不前。科技發展，尤其是人工智慧（AI），正在迅猛推進。客戶期望持續提升，要求更迅速的響應和更個性化的服務。與此同時，AI為中小企業提升生產力、增強客戶參與度以及把握新商機帶來了令人振奮的可能性。
善用AI，中小企業可以實現超越自身體量的突破。中小企業興旺，我們的經濟便會興旺。
因此，我很高興看到許多中小企業已開啟AI之旅。2023年至2024年間，新加坡中小企業的AI使用率增長了逾三倍，達到約15%。這一增長主要由微型和小型企業帶動，它們藉助ChatGPT、Gemini、Midjourney和Copilot等工具開啟了AI之旅。
我近期拜訪了數字財富管理平臺Endowus。他們面臨著許多人可能都熟悉的挑戰——營銷方面的時間和預算限制。憑藉一支僅四人的團隊，他們藉助GenAI跨多個渠道製作有針對性的市場專屬內容，擴大了內容運營規模，生產力提升了30%。
但GenAI解決方案並非只適用於數字原生企業。傳統企業同樣能從AI中受益。永康中醫診所（Yong Kang TCM Clinic）便是一個例子，他們正藉助AI轉型針灸和推拿（tuina）服務的客戶服務運營。
我經常慢跑，所以我向他們的GenAI聊天機器人諮詢肌肉痠痛的療法。它推薦我諮詢中醫師，並進行30分鐘的針灸理療，針對特定穴位以緩解不適、提升整體健康。它還列出了各門店的價格和地址，並主動提出協助我預約——整個過程只需幾分鐘。過去，我可能需要線上或通過電話花30分鐘才能獲得所需資訊。這讓他們的客戶服務團隊得以騰出精力，專注於處理更復雜的查詢。今天稍後，永康將分享他們如何藉助AI提升客戶滿意度並使銷售額增長20%。
這些例子表明，有效運用AI的企業能夠獲得顯著收益。資料印證了這一點——2024年，使用AI賦能解決方案的中小企業平均節省了52%的成本。
重要的是，這些故事告訴我們，AI不僅僅關乎技術，更關乎業務轉型，讓我們的員工能夠在更好地服務客戶的同時，從事更有意義的工作。
成功企業與其他企業的區別在於三個重要特質：
第一，他們專注而堅定地致力於重新設計核心工作流程，以充分利用技術，而非反其道而行之——將技術定製化以遷就現有流程。
第二，他們從一開始就將員工納入關鍵利益相關者，確保員工接受培訓，掌握善用數碼工具的技能。因為如果司機只會掛一擋，投資一臺渦輪增壓賽車引擎無異於浪費金錢。員工是數碼化工作的核心所在，而非事後的補充考量。
第三，他們敢於嘗試，從業務運營的某個環節入手，從小處著手，逐步擴充套件規模。大刀闊斧的做法往往以慘敗告終。大多數企業第一次並不能做到完美，而是通過不斷調整使其奏效。
儘管AI採用趨勢令人鼓舞，但我希望看到更多企業加入其中，不要落於人後。
許多中小企業反映，他們擔心採用新解決方案（包括AI解決方案）會打亂現有流程。此外，面對市場上大量可用的解決方案，他們不確定哪些經過了實踐檢驗、哪些與自身需求相關，以及服務提供商是否值得信賴。
為更好地支援中小企業的篩選和決策過程，我們對CTO-as-a-Service平臺進行了全面升級，推出全新的"Go Digital Advisor"，幫助使用者僅需點選3次即可將解決方案與業務痛點精準匹配。
對於希望深入瞭解的使用者，Go Digital Advisor工具將引導您逐一瀏覽銷售與營銷、客戶服務、運營及人力資源等關鍵業務領域，幫助您識別最主要的3個業務缺口並推薦相應的預先核准工具。需要更多支援的中小企業可前往任意中小企業中心（SME Centres），由業務顧問帶領您使用Go Digital Advisor。
AI工具也變得更加直觀、易於使用。我們無需龐大或複雜的IT系統即可採用AI。許多您可能已經熟悉的解決方案正在通過AI得到增強。
我們已努力使約30%的現有預先核准解決方案具備AI功能。以您日常用於薪資和假期管理的HR系統為例，如今該系統已啟用AI，同一套系統便能分析員工資料、預測人力短缺或標記離職規律。這就好比為您熟悉的汽車升級智慧功能，如自動泊車或車道輔助——還是那輛您用得順手的車，只是增加了助您表現更佳的智慧配置。您的員工已經熟悉HR解決方案，只需學習如何使用新功能，便能進一步提升生產力。
讓我來分享Ministry of Clean的故事——這是一家本地清潔公司，隨著客戶群不斷擴大，他們發現自己被手動表格和Excel電子表格所淹沒。
通過CTO-as-a-Service平臺，他們找到了一套AI賦能的CRM解決方案，該方案能夠從客戶行為規律中學習並優先處理高價值商機，從而帶動銷售收入增長和客戶留存率提升。
該CRM內建的GenAI功能可協助撰寫客戶回覆，針對不同情境推薦合適的語氣和內容。最令我印象深刻的是，他們的團隊是如此順暢地接納了這項技術——從對數碼工具經驗有限的年長員工，到藉助這些工具轉崗至公司新職能的運營人員，皆是如此。合適的解決方案應能賦能團隊中的每一位成員取得成功。
Go Digital Advisor幫助您找到合適工具，但我們也認識到每個行業都面臨獨特的行業特定挑戰。這正是我們同步更新《行業數碼化計劃》（Industry Digital Plans，IDPs）的原因，以期為各行業量身打造清晰的路線圖。
我們於今年早些時候更新了餐飲服務和酒店業的IDPs，並計劃於明年更新食品製造業、海事與離岸工程業以及幼兒教育業的IDPs。對於上述行業的同仁，我希望這些計劃能對您的數碼化之旅有所裨益。
在提供工具和路線圖的同時，支援中小企業需要採取生態系統方式。這正是我們一直與行業領袖建立強大合作伙伴關係的原因，這些領袖已作為新加坡《數碼企業藍圖》的合作伙伴加入。
11家合作伙伴——阿里雲、亞馬遜雲科技、星展銀行、谷歌、微軟、保誠新加坡、Salesforce、SGTech、新加坡工商聯合總會、新加坡電腦學會及ST Engineering——已通過各項舉措作出承諾，致力於提升企業和員工的能力。
迄今為止，已有逾20,000家企業受益，其中逾5,000家企業通過這些合作伙伴計劃獲得支援。
例如，IT諮詢公司SG Solution Stack利用ST Engineering於五月推出的中小企業網路韌性計劃（SME CyberResilience Programme）下提供的免費網路威脅掃描服務，識別其現有安全措施中的漏洞。
SG Solution Stack隨後採用了ST Engineering經預先審批的網路安全解決方案，從而得以加強其網路安全態勢。
今天，我很高興歡迎兩家新的數碼企業藍圖合作伙伴——新電信（Singtel）和新加坡中華總商會（SCCCI）。
新電信（Singtel）將推出Singtel Cyber Protect Programme，為14,000家中小企業提供為期12個月的免費移動保護，併為35,000家中小企業提供免費寬頻安全服務。此外，新電信還將舉辦網路安全研討會，製作教育內容，以幫助提升中小企業的網路韌性。註冊將從2025年11月1日起在CTO-as-a-Service平臺開放。
SCCCI將推出SCCCI AI Experience for SMEs Programme，藉助其5,000名會員和160個行業協會的網路，通過使用IMDA預先審批的AI工具開展實操工作坊，促進AI應用。中小企業可從2026年1月起在CTO-as-a-Service平臺登記意向。
我要感謝所有合作伙伴的積極參與，並歡迎更多企業加入我們。作為一個生態系統攜手合作，我們能夠進一步幫助中小企業藉助技術發揮超越自身規模的實力，以自己的方式參與競爭。
下面我用華語說幾句話。
我鼓勵所有中小企業積極採用數碼和人工智慧技術。相信這些技術對大家來說並不陌生。無論規模大小，企業都可以利用它們來大大節省成本,提高生產力。
我們發現，在邁向數碼化後獲益最多的公司，都有三個共同點：第一、它們不會墨守成規，而會大膽採用新科技去改革現有的工作流程；第二、它們從一開始就確保員工訓練有素，以充分發揮科技的潛能；第三、它們很清楚不能一步登天，而必須一步一步來，先從小規模的實驗開始，之後再不斷改進並擴大規模。
為了鼓勵更多企業加入，我們不斷提升中小企業數碼化計劃，例如讓CTOaaS這項服務更容易使用，以及更新產業數碼化藍圖，為想邁出第一步的企業提供更明確的方向。
我們也通過"數碼企業藍圖"同更多不同領域的業界夥伴合作，藉助它們的行業知識，與政府的措施相輔相成，為企業和員工提供量身定製的幫助。
我鼓勵大家稍後到這裡的展區走一走，與參展代表深入交流，看一看CTOaaS可提供的解決方案。說不定，今天邁向數碼轉型的第一步，日後就能讓您的企業取得關鍵的競爭優勢。
在場的各位中小企業代表——我鼓勵大家探索CTO-as-a-Service平臺上的可用資源，參加技術論壇中的中小企業成功分享，並與今天在場的逾200家IMDA預先審批解決方案供應商及DEB合作伙伴交流，瞭解數碼技術和AI如何助力您的企業發揮超越自身規模的實力。
謝謝大家，祝各位中小企業數碼化日（SMEs Go Digital Day）收穫滿滿，成果豐碩！
英文原文
MDDI 官網原始記錄 · 抓取日期: 2026-06-21
Distinguished guests
Representatives of our SME community
Industry partners
It is my pleasure to join you today at the inaugural SMEs Go Digital Day.
Digitalisation is a key part of Singapore’s economy, which now comprises $128 billion, or 18.6%, of our overall GDP. Early on, we recognise that technology when harnessed well can benefit our enterprises and workers.
As such, we launched the SMEs Go Digital programme in 2017 to support Small and Medium-sized Enterprises (SMEs) in their digital transformation journey. What started with 28 solution categories has now grown to over 300 pre-approved solutions across 64 categories, with 30% of the solutions now AI-enabled.
Our SMEs are no strangers to digitalisation. We have made good progress over the years, and especially since the launch of the Digital Enterprise Blueprint in May last year. 95% of SMEs in Singapore have adopted at least one digital solution.
However, we cannot stand still. Technology developments, especially Artificial Intelligence (AI) is advancing rapidly. Customer expectations are increasing, demanding quicker responses and more personalised services. At the same time, AI opens up exciting possibilities for SMEs to improve productivity, enhance customer engagement and seize new business opportunities.
With effective use of AI, SMEs can punch above their weight, and when our SMEs thrive, our economy thrives.
So I am glad to see that many SMEs have started their AI journey. Usage of AI among SMEs in Singapore has more than tripled to about 15% between 2023 and 2024. The increase was driven by micro and small enterprises kickstarting their AI journeys with tools such as ChatGPT, Gemini, Midjourney and Copilot.
I recently met Endowus, a digital wealth management platform. They were facing a challenge that many of you might recognise – time and budget constraints for marketing. With just a four-person team, they turned to GenAI to create targeted, market-specific content across multiple channels, and scaled up their content operations, achieving a 30% productivity boost.
But GenAI solutions are not just for digital-native companies. Even traditional businesses can benefit from AI. An example is Yong Kang TCM Clinic that is leveraging AI to transform their customer service operations for acupuncture and 推拿 (tuina) services.
jog regularly, so I asked their GenAI chatbot to recommend a therapy for sore muscles. It recommended a consultation with a TCM physician and a 30min acupuncture session targeting specific acupoints to help ease discomfort and boost overall wellness. It also listed the price and locations of the different outlets, and offered to help me to make an appointment – all in a few minutes. In the past, I might be online or on the phone for 30 minutes to get the information I needed. This has freed up their customer service team to focus on more complex queries. Later today, Yong Kang will be sharing how they used AI to boost customer satisfaction and increase sales by 20%.
These examples show that enterprises that effectively use AI can derive significant benefits. And the numbers back this up – SMEs using AI-enabled solutions achieved an average cost savings of 52% in 2024.
Importantly these stories show us that AI isn’t just about technology – it is about business transformation and enabling our people to do more meaningful work while serving customers better.
What sets the enterprises that succeed apart from the rest are three important attributes:
First, they are laser focused and relentless in their effort to redesign core workflows to make full use of technology, not the other way around of customising technology to follow existing processes.
Second, they involve their employees as key stakeholders right from the start and ensure staff are trained with the skills to make good use of the digital tools. Because it is a waste of money to invest in a turbo-charged race car engine, when the driver only can drive in first gear. The employees are front and centre of the digitalisation effort, and not an afterthought.
Third, they dare to try, starting somewhere in their business operations, starting small and scaling incrementally. Big bang approaches usually end up in big flops. Most enterprises don’t get it perfect the first time, but make it work with constant adjustments.
While the AI adoption trend is encouraging, I would like to see more enterprises to come onboard and not be left behind.
Many SMEs have shared that they are worried about disrupting their existing processes when adopting new solutions, including AI solution. Additionally, Furthermore, with the large number of solutions available in the market, they are unsure which solutions are tried and tested, which ones are relevant to them, and whether the service providers can be trusted.
To better support our SMEs on their selection and decision process, we have revamped the CTO-as-a-Service platform with a new "Go Digital Advisor", that helps to match solutions to business pain points in just 3 clicks.
For those who want a deeper dive, the Go Digital Advisor tool brings you through key business areas like Sales & Marketing, Customer Service, Operations, and Human Resources, to help you identify your top 3 business gaps and recommended pre-approved tools. SMEs that need more support can go to any SME Centres where business advisors can walk them through the Go Digital Advisor.
AI tools have also become much more intuitive and easier to use. We can adopt AI without the need for large or complex IT systems. Many solutions that you might already be familiar with are being augmented with AI.
We have worked hard to get about 30% of existing pre-approved solutions to be AI-enabled. Take an HR system you already use for payroll and leave management as an example. Now that its AI-enabled, that same system can now analyse your workforce data and predict staffing shortages or flag turnover patterns. Think of it like upgrading your familiar car with smart features like automatic parking or lane assistance – same car you're comfortable with, now enhanced with intelligence that helps you perform better. Your staff are already familiar with the HR solutions will just need to learn how to use the new features to help them be more productive.
Let me share the story of Ministry of Clean, a local cleaning company that found themselves overwhelmed by manual forms and Excel spreadsheets as their customer base expanded.
Through the CTO-as-a-Service platform, they identified an AI-enabled CRM solution that learns from customer patterns, and prioritises high-value opportunities, leading to increased sales revenue and customer retention.
The CRM’s built-in GenAI features can help craft customer responses, suggesting the right tone and content for different situations. What struck me most was how seamlessly their team embraced this technology – from older employees who had limited experience with digital tools, to operations staff who transitioned to a new function in the company using these tools. The right solution should empower every member of your team to succeed.
While the Go Digital Advisor helps you find the right tools, we recognise that every industry faces unique sector specific challenges. That is why we are also refreshing our Industry Digital Plans (IDPs) to serve as clear roadmaps tailored to your sector’s specific needs.
We refreshed the Food Services and Hotels IDPs earlier this year, and plan to refresh Food Manufacturing, Marine and Offshore Engineering and Early Childhood IDPs next year. For colleagues in these sectors, I hope that the plans will be beneficial for your digitalisation journey.
While we are providing tools and roadmaps, supporting SMEs require an ecosystem approach. That is why we have been building strong partnerships with industry leaders, who have come on board as partners for Singapore’s Digital Enterprise Blueprint.
11 partners – Alibaba Cloud, Amazon Web Services, DBS Bank, Google, Microsoft, Prudential Singapore, Salesforce, SGTech, Singapore Business Federation, Singapore Computer Society and ST Engineering – have pledged their commitment with various initiatives to uplift enterprises and workers.
To date, more than 20,000 enterprises have benefited, with more than 5,000 of these enterprises supported through this partnership programmes.
For example, SG Solution Stack, an IT consultancy firm, used the complimentary Cyber Threat Scanning Service under the SME CyberResilience Programme launched in May provided by ST Engineering, to identify gaps in their existing security measures.
SG Solution Stack went on to adopt ST Engineering's pre-approved cybersecurity solution, which allowed them to strengthen their cybersecurity posture.
Today, I am pleased to welcome two new Digital Enterprise Blueprint partners – Singtel and the Singapore Chinese Chamber of Commerce and Industry (SCCCI).
Singtel will be launching its Singtel Cyber Protect Programme, offering 14,000 SMEs free mobile protection and 35,000 SMEs free broadband security for 12 months. It will also conduct cybersecurity workshops and produce educational content to help enhance SME’s cyber resilience. Sign-ups begin on CTO-as-a-Service from 1 November 2025.
SCCCI will be launching the SCCCI AI Experience for SMEs Programme, leveraging their network of 5,000 members and 160 trade associations to strengthen AI adoption through hands-on workshops with IMDA's pre-approved AI tools. SMEs can register their interest on CTO-as-a-Service from January 2026.
I want to thank all our partners for stepping forward, and we welcome more companies to join us. Working together as an ecosystem, we can further enable SMEs to punch above their weight and compete on their own terms by harnessing technology.
Let me say a few words in Mandarin.
我鼓励所有中小企业积极采用数码和人工智能技术。相信这些技术对大家来说并不陌生。无论规模大小，企业都可以利用它们来大大节省成本,提高生产力。
我们发现，在迈向数码化后获益最多的公司，都有三个共同点：第一、它们不会墨守成规，而会大胆采用新科技去改革现有的工作流程；第二、它们从一开始就确保员工训练有素，以充分发挥科技的潜能；第三、它们很清楚不能一步登天，而必须一步一步来，先从小规模的实验开始，之后再不断改进并扩大规模。
为了鼓励更多企业加入，我们不断提升中小企业数码化计划，例如让CTOaaS这项服务更容易使用，以及更新产业数码化蓝图，为想迈出第一步的企业提供更明确的方向。
我们也通过“数码企业蓝图”同更多不同领域的业界伙伴合作，借助它们的行业知识，与政府的措施相辅相成，为企业和员工提供量身定制的帮助。
我鼓励大家稍后到这里的展区走一走，与参展代表深入交流，看一看CTOaaS可提供的解决方案。说不定，今天迈向数码转型的第一步，日后就能让您的企业取得关键的竞争优势。
To all the SMEs here today – I encourage you to explore what's available on our CTO-as-a-Service platform, attend the SMEs success sharing at the tech talks, and speak with the more than 200 IMDA pre-approved solution vendors and DEB Partners here today to discover how digital and AI can help your business punch above its weight.
Thank you, and I wish you all a productive and inspiring SMEs Go Digital Day!