MDDI 演講稿 · 2024-11-29
高階政務部長陳杰豪在DBS Spark GenAI計劃啟動儀式上的致辭
要點
- • 政府於2024年推出《數字企業藍圖》（DEB），計劃更新各行業專項數字化指南，並儘可能為「中小企業數字化」計劃下所有預批解決方案引入AI功能，推動中小企業加速數字化轉型。
- • 資通媒體發展局與企業發展局於2024年2月推出GenAI沙盒計劃，吸引逾150家中小企業參與，近80%企業在三個月試用期結束後持續使用相關解決方案，這些方案現已通過「CTO即服務」平臺向全體中小企業開放。
- • 新加坡花卉零售商Far East Flora部署GenAI聊天機器人後，客戶支援人工時數減少67%、生產力提升50%，是中小企業藉助GenAI實現可量化收益的典型案例。
- • IMDA將於演講次周推出GenAI沙盒2.0，新增網頁設計及人力資源自動化工具，中小企業可於次週一起通過「CTO即服務」平臺提交申請。
- • DBS、企業發展局與IMDA正式啟動三方公私合作計劃，擬藉助DBS的網路在兩年內觸達逾50,000家本地中小企業，提供研討會、線上資源及針對性GenAI解決方案推薦。
完整譯文（繁體中文）
MDDI 英文原文譯文 · 翻譯日期: 2026-06-21
陳杰豪先生（數字發展與信息部高階政務部長）在 Spark GenAI 計劃啟動儀式上的主題演講（2024年11月29日）
許家祥先生，星展銀行（DBS）企業與中小企業銀行業務主管
尊貴的各位來賓
女士們，先生們
下午好
1. 今天能與各位相聚，深感榮幸。
2. 正如許先生所提到的，近年來我們見證了技術領域的重大進步，尤其是在 AI 和 GenAI 方面。這些技術正在改變我們的工作方式，變革各行各業、各類崗位與職能。過去一年，我們觀察到全球企業對於挖掘 AI 潛力表現出濃厚興趣。我們本地企業同樣必須做好準備，主動適應這些變化，從而充分把握提升生產力和改善業務成果的機遇。
3. 政府一直採取措施，推動企業和勞動者使用 AI。這是我們今年早些時候釋出的《數字企業藍圖》（簡稱 DEB）的重點關注領域之一。我們的計劃正在推進：第一，我們正在更新針對各行業的《行業數字化計劃》（IDPs），為中小企業提供採用適當數字解決方案的逐步指引；第二，在條件允許的情況下，我們將為中小企業數字化計劃（SMEs Go Digital）下所有預批解決方案引入 AI 功能。
4. 看到許多中小企業迎難而上、更積極地嘗試 GenAI 解決方案，我深感欣慰。今年2月，資訊通訊媒體發展局（IMDA）和新加坡企業發展局（EnterpriseSG）聯合推出首屆 GenAI 沙盒，吸引了逾150家企業參與。該沙盒為中小企業提供精選 GenAI 解決方案的實操體驗，涵蓋客戶互動與營銷內容創作兩大領域。在3個月的沙盒期結束後，近80%的企業選擇繼續使用這些解決方案，令人鼓舞。這些解決方案此後已通過 CTO-as-a-Service 平臺向所有中小企業開放。
5. 讓我舉幾個鼓舞人心的例子。許多人都知道 Far East Flora 是新加坡最大的花木苗圃和零售商之一。他們起初在線上客戶支援方面面臨挑戰。儘管其門店已部署了聊天機器人，但由於並非基於 GenAI，無法處理複雜的客戶諮詢，例如植物養護和護理建議，導致大量查詢被轉接至人工客服，每週累計佔用人工多達21個工時。為此，Far East Flora 引入了 GenAI 聊天機器人，成功將人工工時減少67%，生產力提升50%。
6. 另一個例子是 Jan&Elly，新加坡一家英語培訓中心。他們發現難以策劃和維護有效的社交媒體內容。通過 GenAI 沙盒計劃，Jan&Elly 採用了一套 GenAI 驅動的解決方案，能夠根據其需求自動生成社交媒體內容。他們在內容創作方面節省了50%的時間，網站流量有所提升，搜尋引擎最佳化（SEO）表現也得到改善。
7. 我們不會就此停步。我們持續評估企業和勞動力的動態需求，確保我們的工作持續切中要害、發揮實效。這包括推出新舉措，以及擴大已有成效的現有專案。鑑於 GenAI 沙盒取得的成功，IMDA 將於下週推出 GenAI 沙盒2.0。
8. 在新一輪迭代中，中小企業可期待在新的業務領域使用 GenAI 解決方案：第一，能夠快速搭建專業網站的網頁設計工具；第二，能夠通過自動化日常任務來加速招聘和入職流程的人力資源工具。我呼籲所有中小企業積極參與，善用這些工具和解決方案來發展業務、提升生產力，就像我們早前提到的諸多成功案例一樣。中小企業可從下週一起在 IMDA 的 CTO-as-a-Service 平臺上提交申請。
9. 要充分發揮 AI 對企業和勞動者的變革性影響，僅靠政府單打獨鬥是不夠的。整個生態系統需要攜手合作，共同提升中小企業的能力。通過《數字企業藍圖》，我們匯聚了政府機構、行業協會和業界參與者等各方利益相關者，他們承諾以各類舉措支援我們的企業和勞動者。在下一階段的 DEB 合作伙伴關係中，我們希望擴大覆蓋範圍，推動 AI 實驗與應用的規模化發展。
10. 為此，我非常高興地宣佈星展銀行（DBS）、新加坡企業發展局（EnterpriseSG）與 IMDA 三方合作計劃正式啟動。這一公私合營合作旨在推動 GenAI 解決方案的更廣泛應用，幫助企業大幅提升生產力，改善工作質量和業務表現。
11. 通過與 DBS 的合作，我們得以藉助其廣泛網路觸達逾5萬家本地中小企業。未來兩年，中小企業可通過 DBS 提供的便利渠道，從這一結構化計劃中獲益，具體包括：
a. 由 DBS 組織的線上資源、研討會及活動，旨在加深對 GenAI 的理解；以及
b. 其次，中小企業可獲得針對特定業務需求的 GenAI 解決方案建議。
12. 我非常高興地歡迎 DBS 作為 DEB 承諾合作伙伴加入我們，並感謝 DBS 在推動中小企業數字化轉型方面所作出的承諾。請大家為他們鼓掌。感謝你們成為這段旅程的一部分。
13. 女士們、先生們，我們正站在一個由 GenAI 技術驅動的新技術時代的門檻之上。它具有變革各行各業、提升人類能力的巨大潛力，支撐著我們的工作。因此，我邀請更多企業，尤其是在座的各位商界領袖，邁出下一步，在企業中擁抱 AI 和 GenAI，以保持競爭優勢。
14. 技術，尤其是 AI 和 GenAI 等通用技術，能夠幫助我們克服新加坡許多企業、特別是中小企業所面臨的諸多制約，例如國內市場規模有限、人力資源緊張、拓展覆蓋面受限，以及快速規模化的能力不足。因此，請充分利用我們過去幾年推出的各項舉措，以及近期通過《數字企業藍圖》推出的計劃，擴大業務規模、推動企業轉型，持續保持競爭力，併為新加坡人創造更多機遇。
15. 要實現這些機遇，強有力的合作至關重要。我歡迎更多像 DEB 承諾合作伙伴一樣的夥伴加入我們，共同構建這一生態系統，在數字化下一階段持續支援我們的企業和勞動者。
16. 這是一個令人振奮、潛力巨大的機遇。只要我們持續專注於明智、負責任且安全地運用技術，我相信我們都能從所採用的技術中持續獲益。我期待與更多合作伙伴攜手合作，共同為我們的數字經濟注入強勁動力，在經濟發展下一階段推動技術應用。
17. 非常感謝，我期待未來與各方建立美好的合作關係。
英文原文
MDDI 官網原始記錄 · 抓取日期: 2026-06-21
Keynote Address by Mr Tan Kiat How, Senior Minister of State, Ministry of Digital Development and Information, At the Launch of the Spark GenAI Programme (29 November 2024)
Mr Koh Kar Siong, Head of Corporate and SME Banking, DBS
Distinguished guests
Ladies and Gentlemen
A very good afternoon
1. It is a pleasure to join all of you here today.
2. As Mr Koh mentioned, we see a significant advancement in technology, especially in AI and GenAI in recent years. It has been transforming the way we do our work, transforming industries, jobs and different roles. Over the past year, we have observed interest from global enterprises seeking to harness the potential of AI. Our local enterprises too, must be prepared to adapt to the changes in order to take full advantage of the opportunities to improve productivity and business outcomes.
3. The Government has been taking steps to foster the adoption of AI among our businesses and workers. This was a key focus area in the Digital Enterprise Blueprint (or DEB in short) that we launched earlier this year. Our plans are underway: First, we are refreshing our sector specific Industry Digital Plans (IDPs) which provide SMEs with step-by-step guides on the right digital solutions to adopt. Second, we will AI-enable all pre-approved solutions under our SMEs Go Digital programme, where possible.
4. I am very heartened to see many SMEs stepping up to the challenge and being more open to experimenting with GenAI solutions. More than 150 companies participated in the first GenAI Sandbox launched by IMDA and EnterpriseSG in February this year. The Sandbox gives SMEs hands-on experience with curated GenAI solutions for Customer Engagement and Marketing Content Creation. Close to 80% of the companies have continued using the solutions after the 3-month sandbox period. This is encouraging. These solutions have since been made available on CTO-as-a-Service to all SMEs.
5. Let me cite some inspiring examples. Many of us know Far East Flora as one of Singapore’s largest nursery and retailer of flowers and plants. They initially faced challenges in providing adequate customer support online. Although a chatbot was already in place at their storefront, it was non-GenAI-powered and was not able to resolve complex customer queries, such as plant maintenance and care tips. This resulted in many queries being redirected to live agents, clocking up to 21 man-hours weekly. To address this, Far East Flora implemented a GenAI chatbot that enabled a remarkable 67% reduction in man-hours, and a 50% boost in productivity.
6. Another example is Jan&Elly, an English enrichment centre in Singapore. They found it difficult to curate and maintain an effective social media presence. Through the GenAI Sandbox programme, Jan&Elly adopted a GenAI-powered solution that could generate social media content based on their requirements. They achieved 50% time savings in content creation, increased website traffic and improved Search Engine Optimization (SEO) performance.
7. We are not stopping there. We are constantly assessing the evolving needs of our businesses and workforce and ensuring that our efforts continue to be relevant and beneficial. This includes undertaking new initiatives as well as scaling-up successful existing ones. Given the GenAI Sandbox’s success, IMDA will be launching the GenAI Sandbox 2.0 next week.
8. In this next iteration, SMEs can look forward to GenAI-enabled solutions in new business areas. First, web design tools that can quickly build professional websites. Second, HR tools that can accelerate hiring and onboarding processes by automating routine tasks. I urge all SMEs to participate and leverage these tools and solutions available to grow your business and boost productivity, like the many successful examples we cited earlier. SMEs can apply on IMDA’s CTO-as-Service platform from next Monday onwards.
9. To fully realise the transformative impact of AI on our businesses and workers, the Government cannot do this alone. The whole ecosystem needs to come together to uplift SMEs’ capabilities. Through the Digital Enterprise Blueprint, we brought together various stakeholders, including Government agencies, trade associations, and industry players, who have pledged their commitment to support our businesses and workers with various initiatives. In the next bound of our DEB partnerships, we want to amplify outreach and drive scale in AI experimentation and adoption.
10. Therefore, I am very happy to announce the launch of the partnership programme between DBS, EnterpriseSG and IMDA. This public-private partnership aims to facilitate wider GenAI solution adoption and help businesses supercharge their productivity and improve their quality of work and businesses.
11. The partnership with DBS will allow us to reach out to more than 50,000 local SMEs through their extensive network. Over the next two years, SMEs can benefit from this structured programme through DBS’ facilitated access to:
a. Online resources, workshops and events organised by DBS, and these activities are designed to build deeper understanding of GenAI; and
b. Secondly, SMEs can benefit from recommendations on GenAI solutions to address specific business needs.
12. I am very pleased to welcome DBS onboard as a pledge partner under the DEB, and thank DBS for their commitment in accelerating digital transformation among our SMEs. Please give them a round of applause. Thank you for being part of this journey.
13. Ladies and gentlemen, we stand on the precipice of a new technological era that is powered by GenAI technologies. It has immense potential to transform our industries and enhance human capabilities. It supports what we do. So I invite more businesses, especially many business leaders in this room to take that next step towards embracing AI and GenAI in your businesses to stay ahead of the competitive curve.
14. Technology, especially general-purpose technologies like AI and Gen AI, can allow us to overcome many of our constraints here in Singapore that many of our businesses, especially SMEs, face, such as a small domestic market, manpower constraints, outreach constraints, and the ability to scale quickly. So please make full use of the different initiatives that we have rolled out over the last few years, and more recently, through the Digital Enterprise Blueprint, to scale up your business, transform it and continue to be competitive and create many opportunities for Singaporeans.
15. To realize these opportunities, strong partnership is critical, and I welcome many more partners like the DEB pledge partners to join us together to build this ecosystem, continue to support our businesses and our workers in the next phase of digitalisation.
16. It's an exciting opportunity and has a lot of potential. As long as we continue to stay focused on leveraging technology wisely, responsibly and safely, I think we can all continue to benefit the technology that we adopt. I look forward to many more partnerships and working together with different partners to give our digital economy a wonderful, strong boost as we adopt technology in next phase of our economy development.
17. Thank you very much, and I look forward to wonderful partnerships moving forward.