Written Answer · 2026-01-12 · Parliament 15
Update Code of Ethics and Professional Client Care for Property Agents to Declare Use of AI-edited Images and Videos of Property Listings
議員は、物件仲介業倫理規程を更新して、AI編集された物件画像・動画の開示を要求するかどうかについて質問しました。政府は、既存の規程は広告資料が物件を正確に説明することを要求していると回答し、AI使用に関する免責事項の提供を提案して、消費者を誤解させることを回避していると述べました。CEAは関連ガイドラインを審査中であり、消費者保護と業界のイノベーション発展のバランスを取ることを目指しており、主な議論の焦点はAI技術の応用と情報透明性をどのように規制するかにあります。
重要なポイント
- • Calls for disclosure of AI-edited images
- • Ads must accurately describe the property
- • Reviewing guidance to balance protection and innovation
消費者保護のための指針更新を支持
AI編集コンテンツの明確な声明を要求
AI広告透明規範を推動
“agents should provide sufficient disclaimers to inform consumers of the use of artificial intelligence (AI) to alter or enhance images or videos”
参加者 (2)
英語原文
SPRS Hansard · Fetched: 2026-05-02
55 Mr Melvin Yong Yik Chye asked the Minister for National Development whether the Council for Estate Agencies has any plans to update the Code of Ethics and Professional Client Care to specifically require property agents to declare images and videos portrayed on property listings that have been edited by artificial intelligence.
Mr Chee Hong Tat : The Council for Estate Agencies (CEA) Code of Ethics and Professional Client Care requires property agents to ensure that all materials that advertise or promote a property accurately describe the property. In line with this, agents should provide sufficient disclaimers to inform consumers of the use of artificial intelligence (AI) to alter or enhance images or videos, to avoid misleading them.
CEA is reviewing its regulatory guidelines to provide clarity to the real estate agency industry on the use of AI in property advertisements. This review aims to balance consumer protection with support for industry innovation and development.